Digital transformation helps businesses improve the customer experience, increase employee efficiency and accelerate decision making.
Digital transformation is about using technology to improve the connected customer experience, increase employee efficiency and accelerate decision making. 最近的一项调查, 由Wainhouse Research进行, of 334 professionals in IT and Marketing, revealed that 95% of the respondents claim to have completed or being in the process of digital transformation.
And, while every transformation starts with a strategy, it’s important to understand what’s actually driving companies to embark on a digital transformation. When asked, companies consistently listed the following among their top strategic drivers:
• Improve the customer experience
•提高员工效率
•鼓励创新
•加快决策速度
•业务转型
4个关键建议
To help organizations stay headed in the right direction on their path toward digital transformation, we’ve come up with 4 key recommendations that we think are important to keep on the radar:
1. 计划连接一切: The Internet of Things (IoT) is coming, and with it, a flood of demands on your enterprise network. Digital transformation will be essential to connect people, 流程, and things - both inside and outside of the enterprise.
2. Deploy analytics to automate, understand and save: Gain valuable insights about your organization by mining and analyzing the vast amounts of data already available to your enterprise. Strategic initiatives to improve performance, 推出升级, and make infrastructure decisions can all be informed by real life, 实时数据.
3. 拥抱新的商业模式: The path to digital transformation includes opportunities to rollout new business models such as “Freemium” software, and on-demand services such as Communications Platforms as a Service (CPaaS).
4. Choose a single, simple platform: While ecosystems can operate alongside each other, a single platform at the foundation of your communications infrastructure is one of the key benefits of a digital transformation.
了解更多有关 Wainhouse Research and how Alcatel-Lucent 彩虹™ and CPaaS can help with your digital transformation and take your organization to the next level.
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